The Nature of the Circular Firm: A Professional Paper in Economic Theory and Circular Economy
DOI:
https://doi.org/10.55845/joce-2026-34275Keywords:
Circular Economy, Sustainable Development, Microeconomics, Firm, Transaction Cost, Circular Design, Regenerative Practices, Closed-Loop Systems, CircularityAbstract
This paper advances a microeconomic theory of the circular firm that explains how and when circular practices become rational under real constraints. Departing from the timeless optimizer of linear models, I posit circular firms as survival-oriented organizations that accept transitional inefficiencies to secure long-run viability. The theory (i) reframes inputs as stratified by lineage and quality, distinguishing first-order materials from second-order infrastructures and institutions; (ii) relocates transaction costs to the centre of analysis, expanding firm boundaries to co-create reverse flows; and (iii) specifies a temporal adoption path: entry, hybrid, maturity. Under which positive profit, credible learning curves, and liquid secondary input markets align. Treating waste as property and price as the carrier of continuity, the model identifies minimalist policy fulcrums (differential disposal pricing, property rights in residuals, lean standards) that allow market signals to internalize durability, recovery, and reuse. I integrate insights from evolutionary economics, transaction-cost theory, durable-goods strategy, and closed-loop operations to derive testable implications for firm design, market organization, and public policy. The result is the emergence of a tractable decision logic that moves CE from promise to practice for firms either looking to transition or enter markets as circular producers.
References
Alchian, A. A. (1950). Uncertainty, evolution, and economic theory. Journal of political economy, 58(3), 211-221. DOI: https://doi.org/10.1086/256940
Atasu, A., & Subramanian, R. (2012). Extended producer responsibility for e‐waste: Individual or collective producer responsibility?. Production and Operations Management, 21(6), 1042-1059. DOI: https://doi.org/10.1111/j.1937-5956.2012.01327.x
Ayres, R. U., & Kneese, A. V. (1969). Production, consumption, and externalities. American Economic Review, 59(3), 282–297.
Barros, M. V., Salvador, R., Francisco do Prado, G. F., de Francisco, A. C., & Piekarski, C. M. (2021). Circular economy as a driver to sustainable businesses. Cleaner Environmental Systems, 2, 100006. DOI: https://doi.org/10.1016/j.cesys.2020.100006
Bianchi, M., & Cordella, M. (2023). Does circular economy mitigate the extraction of natural resources? Empirical evidence based on analysis of 28 European economies over the past decade. Ecological Economics, 203, 107607. DOI: https://doi.org/10.1016/j.ecolecon.2022.107607
Bocken, N. M. P., de Pauw, I., Bakker, C., & van der Grinten, B. (2016). Product design and business model strategies for a circular economy. Journal of Industrial and Production Engineering, 33(5), 308–320. DOI: https://doi.org/10.1080/21681015.2016.1172124
Boulding, K. E. (1966). The economics of the coming spaceship Earth. In H. Jarrett (Ed.), Environmental quality in a growing economy (pp. 3–14). Johns Hopkins University Press.
Bulow, J. I. (1982). Durable-goods monopolists. Journal of political Economy, 90(2), 314-332. DOI: https://doi.org/10.1086/261058
Coase, R. H. (1937). The nature of the firm. Economica, 4(16), 386–405. DOI: https://doi.org/10.1111/j.1468-0335.1937.tb00002.x
Coase, R. H. (1960). The problem of social cost. Journal of Law and Economics, 3, 1–44. DOI: https://doi.org/10.1086/466560
Corvellec, H., Stowell, A. F., & Johansson, N. (2022). Critiques of the circular economy. Journal of industrial ecology, 26(2), 421-432. DOI: https://doi.org/10.1111/jiec.13187
Cullen, J. M. (2017). Circular economy: Theoretical benchmark or perpetual motion machine? Journal of Industrial Ecology, 21(3), 483–486. DOI: https://doi.org/10.1111/jiec.12599
Daly, H. E. (1991). Steady-state economics: with new essays. Island press.
Debo, L. G., Toktay, L. B., & Van Wassenhove, L. N. (2005). Market segmentation and product technology selection for remanufacturable products. Management Science, 51(8), 1193–1205. DOI: https://doi.org/10.1287/mnsc.1050.0369
Demsetz, H. (1967). Toward a theory of property rights. American Economic Review, 57(2), 347–359
Einstein, A., & Infeld, L. (1938). The evolution of physics: From early concepts to relativity and quanta. Cambridge University Press.
Faber, M., Manstetten, R., & Proops, J. (1996). Ecological economics: concepts and methods (pp. xiv+-342).
Ferrer, G., & Swaminathan, J. M. (2006). Managing new and remanufactured products. Management Science, 52(1), 15–26. DOI: https://doi.org/10.1287/mnsc.1050.0465
Fobbe, L. (2023). Moving toward a circular economy in manufacturing organizations: The role of circular stakeholder engagement practices. The International Journal of Logistics Management, 34(3), 674–698. DOI: https://doi.org/10.1108/IJLM-03-2022-0143
Geissdoerfer, M., Santa‐Maria, T., Kirchherr, J., & Pelzeter, C. (2023). Drivers and barriers for circular business model innovation. Business Strategy and the Environment, 32(6), 3814-3832. DOI: https://doi.org/10.1002/bse.3339
Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The circular economy – A new sustainability paradigm? Journal of Cleaner Production, 143, 757–768. DOI: https://doi.org/10.1016/j.jclepro.2016.12.048
Georgescu-Roegen, N. (1971). The entropy law and the economic process. Harvard University Press. DOI: https://doi.org/10.4159/harvard.9780674281653
Ghazanfari, A. (2023). An analysis of circular economy literature at the macro level, with a particular focus on energy markets. Energies, 16(4), 1779. DOI: https://doi.org/10.3390/en16041779
Ghisellini, P., Cialani, C., & Ulgiati, S. (2016). A review on circular economy: The expected transition to a balanced interplay of environmental and economic systems. Journal of Cleaner Production, 114, 11–32. DOI: https://doi.org/10.1016/j.jclepro.2015.09.007
Graeber, D. (2015). The utopia of rules: On technology, stupidity, and the secret joys of bureaucracy. Brooklyn, NY: Melville House.
Guide, V. D. R., & Van Wassenhove, L. N. (2009). The evolution of closed-loop supply chain research. Operations Research, 57(1), 10–18. DOI: https://doi.org/10.1287/opre.1080.0628
Hart, O. (1995). Firms, contracts, and financial structure. Clarendon press. DOI: https://doi.org/10.1093/0198288816.001.0001
Hartley, K., & Kirchherr, J. (2023). Circular economy: Trust the models? Resources, Conservation and Recycling, 190, 106793. DOI: https://doi.org/10.1016/j.resconrec.2022.106793
Hayek, F. A. (1941). The pure theory of capital. University of Chicago Press.
Jawahir, I. S., & Bradley, R. (2016). Technological elements of circular economy and the principles of 6R-based closed-loop material flow in sustainable manufacturing. Procedia CIRP, 40, 103–108. DOI: https://doi.org/10.1016/j.procir.2016.01.067
Keynes, J. M. (1936). The general theory of employment, interest and money. Macmillan.
Kirchherr, J. (2023). Bullshit in the sustainability and transitions literature: a provocation. Circular Economy and Sustainability, 3(1), 167-172. DOI: https://doi.org/10.1007/s43615-022-00175-9
Kirchherr, J., Urbinati, A., & Hartley, K. (2023). Circular economy: A new research field?. Journal of Industrial Ecology, 27(5), 1239-1251. DOI: https://doi.org/10.1111/jiec.13426
Kirchherr, J., Reike, D., & Hekkert, M. (2017). Conceptualizing the circular economy: An analysis of 114 definitions. Resources, Conservation & Recycling, 127, 221–232. DOI: https://doi.org/10.1016/j.resconrec.2017.09.005
Knight, F. H. (1921). Risk, uncertainty and profit. Houghton Mifflin.
Lachmann, L. M. (1956). Capital and its structure. London School of Economics.
Mallick, P. K., Salling, K. B., Pigosso, D. C. A., & McAloone, T. C. (2023). Closing the loop: Establishing reverse logistics for a circular economy—A systematic review. Journal of Environmental Management, 328, 117017. DOI: https://doi.org/10.1016/j.jenvman.2022.117017
Mignacca, B., Filippelli, S., Strazzullo, S., Tiburzi, L., Urbinati, A., & Kirchherr, J. (2025). Building circular economy theories: A practical‐oriented perspective and a way forward. Journal of Industrial Ecology, 29(2), 418-428. DOI: https://doi.org/10.1111/jiec.13622
Mises, L. von. (1949). Human action: A treatise on economics. Yale University Press.
Marx, K. (1978). Capital: Volume II (D. Fernbach, Trans.). Penguin Books. (Original work published 1885)
Mont, O. K. (2002). Clarifying the concept of product–service systems. Journal of Cleaner Production, 10(3), 237–245. DOI: https://doi.org/10.1016/S0959-6526(01)00039-7
Morseletto, P. (2020). Sometimes linear, sometimes circular: A critical appraisal of circular economy, linear economy and other economic models for environmental sustainability. Journal of Industrial Ecology, 24(4), 763–774. DOI: https://doi.org/10.1111/jiec.12987
Morseletto, P. (2022). Environmental principles for modern sustainable economic frameworks including the circular economy. Sustainability Science, 17(5), 2165-2171. DOI: https://doi.org/10.1007/s11625-022-01208-w
North, D. C. (1990). Institutions, institutional change and economic performance. Cambridge University Press. DOI: https://doi.org/10.1017/CBO9780511808678
OECD. (2024). Extended producer responsibility (updated policy guidance). Organisation for Economic Co-operation and Development. DOI: https://doi.org/10.1787/357b63f7-en
Pauliuk, S., & Müller, D. B. (2014). The role of in-use stocks in the social metabolism and in climate change mitigation. Global Environmental Change, 24, 132–142. DOI: https://doi.org/10.1016/j.gloenvcha.2013.11.006
Persson, O., & Hinton, J. B. (2023). Second-hand clothing markets and a just circular economy? Exploring the role of business forms and profit. Journal of cleaner production, 390, 136139. DOI: https://doi.org/10.1016/j.jclepro.2023.136139
Ricardo, D. (1821). On the principles of political economy and taxation. John Murray.
Savaskan, R. C., Bhattacharya, S., & Van Wassenhove, L. N. (2004). Closed-loop supply chain models with product remanufacturing. Management Science, 50(2), 239–252. DOI: https://doi.org/10.1287/mnsc.1030.0186
Smith, A. (1776). An inquiry into the nature and causes of the wealth of nations. W. Strahan & T. Cadell. DOI: https://doi.org/10.1093/oseo/instance.00043218
Stahel, W. R. (2016). The circular economy. Nature, 531(7595), 435–438. DOI: https://doi.org/10.1038/531435a
Stucki, T., Woerter, M., & Loumeau, N. (2023). Clearing the fog: How circular economy transition can be measured at the company level. Journal of Environmental Management, 326, 116749. DOI: https://doi.org/10.1016/j.jenvman.2022.116749
Tukker, A. (2004). Eight types of product–service system: Eight ways to sustainability? Business Strategy and the Environment, 13(4), 246–260. DOI: https://doi.org/10.1002/bse.414
Velenturf, A. P. M., & Purnell, P. (2021). Principles for a sustainable circular economy. Sustainable Production and Consumption, 27, 1437–1457. DOI: https://doi.org/10.1016/j.spc.2021.02.018
Waldman, M. (2003). Durable goods theory for real-world markets. Journal of Economic Perspectives, 17(1), 131–154. DOI: https://doi.org/10.1257/089533003321164985
Williamson, O. E. (1985). The economic institutions of capitalism: Firms, markets, relational contracting. New York, NY: Free Press.
Yang, S., et al. (2023). Circular economy strategies for combating climate change. Journal of Industrial Ecology, 27(2), 336–349.
Yergin, D. (1991). The prize: The epic quest for oil, money, and power. New York, NY: Simon & Schuster.
Yin, S., Jia, F., Chen, L., & Wang, Q. (2023). Circular economy practices and sustainable performance: A meta-analysis. Resources, Conservation and Recycling, 190, 106838. DOI: https://doi.org/10.1016/j.resconrec.2022.106838
Downloads
Published
Issue
Section
Categories
License
Copyright (c) 2026 Joseph Hyde (Author)

This work is licensed under a Creative Commons Attribution 4.0 International License.