Circular Economy Flow:er – A Visualisation Rooted in Interrelatedness, Consumer Inclusion, and Co-creation
DOI:
https://doi.org/10.55845/PZHC6271Keywords:
Circular Economy, Circular Transition, Consumer, Visualisation, Collaboration, Co-creation, InnovationAbstract
The transformation towards a circular economy (CE) depends on the active participation and collaboration of
actors across different stakeholder groups. Consumers, not least, have a crucial role to play in this shift, yet
their perspective has largely been overlooked. This gap is also reflected in existing CE visualisations, which
are primarily designed from a company perspective. To encourage more effective involvement of consumers
as key stakeholders in the CE loop, this paper proposes a new CE visualisation. The CE Flow:er builds on
recent scholarly insights, and seeks to envision CE in a way that is not only relevant from a company
perspective, but also inclusive and intuitive for consumers. This flower-shaped visual metaphor also aims to
evoke a sense of holism and purpose by illustrating how our inherent interrelatedness with nature calls for
regenerative acts in return for the resources we receive.
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