Journal of Circular Economy

An applied scholarly journal on circular economy

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What Can We Learn From the Bankruptcy of Renewcell? Some Limitations of Business-Case-Based Circular Transition

Hervé Corvellec, Alison F. Stowell

Under a Creative Commons license


Circular start-ups are vectors of hope for a circular transition. But what does a circular champion’s bankruptcy tell us? That a structural barrier to the circular transition is the total dependence on the ability of circular businesses to be profitable.


Circular Transition, Bankruptcy, Barrier, Renewcell


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